Course curriculum

  • 1

    New Chapter

    • Welcome! "Course Preview and Purpose" Video

    • Social Proof Type #1: Testimonials that Effectively Persuade

    • Social Proof Type #2: Icons that Leverage Borrowed Trust

    • Social Proof Type #3: Data-driven Stories that Support Your Claims

    • Social Proof Type #4: Impressive Numbers that Convert

    • Social Proof Type #5: Thought Leadership Portfolios that Impress

    • Social Proof Type #6: Images as Evidence

    • Social Proof Type #7: Technical Credentials that Command Respect

    • Social Proof Type #8: "Bandwagon" Comments that Reassure

    • 5 Ways to Effectively Showcase Your Social Proof

    • Conclusion: Congratulations! You're a (proven) expert!