Course curriculum

  • 1

    Module 1: Creating Newsworthy Content / Story Angles

    • What are story angles and why do they matter?

    • Story Angle 1: Holidays

    • Story Angle 2: Expertise

    • Story Angle 3: Charitable Causes

    • Story Angle 4: Keep it Local

    • Story Angle 5: Business Origins

    • Story Angle 6: Events

    • Story Angle 7: Infiltrate Trends
  • 2

    Module 2: Media Goals and Media Types

    • Differentiating Between Local, Regional, and National Outlets

    • Setting your media goals: niche v. mass media; sales vs. authority
  • 3

    Module 3: Building Your Media Contact Lists

    • How to Build Journalist Relationships Using Twitter

    • Three "Hunting Strategies" for Finding Media Contacts (Verbally Explained)

    • "Hunting Strategies" (Video Tutorial)
  • 4

    Module 4: Crafting and Sending Your Pitch

    • Reality check: The status of today's media landscape

    • Pitch Part #1: Connect

    • Pitch Part #2: Excite

    • Pitch Part #3: Eye the Gap

    • Pitch Part #4: Call to Action (and the follow-up)

    • Media Pitch Script
  • 5

    Congratulations! You're ready to shine!

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