Course curriculum

  • 1

    Welcome to the course!

    • What to Expect + Course Support

    • Testimonial: "I landed my dream interview 2 days after taking this course."

  • 2

    The Impact of Podcasts on Your Business

    • The State of Podcasts in 2020

    • Why You Should Prioritize Podcasts in your PR Strategy

    • How Podcast Interviews Impact the Bottom Line

    • Handout: Ripple Effects of Podcast Interviews

    • Homework: Build and Assess Your Visibility + Impact Goals

  • 3

    Developing Interview-Worthy Content

    • How to Study Your Audience for Podcast Insight

    • 4 Questions that Lead to Content Ideas (Worksheet Included)

  • 4

    How to Determine the Shows that Are Right For You

    • 7 Steps to Determine that a Show Is Right for You (Checklist included)

    • Podcast Tracking Log

  • 5

    "Hunting Strategies": How to Create Your Pitch List

    • Hunting Strategy #1

    • Hunting Strategy #2

    • Hunting Strategy #3

    • Hunting Strategy #4

    • Hunting/ Vetting Strategy #5

    • Podcast Pitching Software: Pros and Cons

  • 6

    Time to Reach Out: How to Craft Your Pitch Email

    • The 4 Essential "Pitch Parts"

    • Our [Super Successful] Podcast Template

    • Our (Super Successful) Pitch Template

  • 7

    Preparing for the Big Day

    • 4 Things to Expect in Your Interview (Including Prep Guide)

    • 4 Ways to Promote Your Interview

  • 8

    Congrats! Get ready to get booked.

    • You're ready! Encouragement to move forward.