Course curriculum

  • 1

    Welcome to the course!

    • What to Expect + Course Support

    • Testimonial: "I landed my dream interview 2 days after taking this course."
  • 2

    The Impact of Podcasts on Your Business

    • An aerial view of the overall podcasting landscape (2024)

    • Benefits of prioritizing podcasts in your overall PR strategy

    • Assignment: Ripple Effects and Goal Setting
  • 3

    Developing Interview-Worthy Content

    • How to Study Your Audience for Podcast Insight

    • 4 Questions that Lead to Content Ideas

    • Assignment: Content Brainstorm Activity
  • 4

    How to Determine the Shows that Are Right For You

    • 7 steps to qualify appropriate shows ("think aloud" style)

    • Podcast Tracking Log
  • 5

    "Hunting Strategies": Craft your pitch list by identifying the right shows

    • Hunting Strategy #1

    • Hunting Strategy #2

    • Hunting Strategy #3

    • Hunting Strategy #4

    • Hunting Strategy #5

    • Hunting strategy #6: Podcast Pitching Software (Pros and Cons)
  • 6

    Crafting the Perfect Pitch: How to use the 4 "pitch parts"

    • Template: The "Tell'em" Template

    • Part 1: Connection

    • Part 2: Pitch the Gap

    • Part 3: Highlight Credentials

    • Part 4: Preview the Episode
  • 7

    Exclusive: Tips from REAL Podcast Hosts

    • Nina Badzin: A host who's interviewed NYT bestselling authors and more gives shares tips on how to catch her attention

    • Sequoia Holmes: Her podcast won a "Webby" (!!!) and she's interviewed celebrities. Here's what makes her say "yes" to your pitch...
  • 8

    Preparing for the Big Day

    • 4 Things to Expect in Your Interview (Including your "Thought Leader Prep Guide")

    • How to Promote Your Interview (to attract new clients and followers)
  • 9

    **BONUS LESSON** Speaking Engagements

    • 4 ways to leverage your podcast interviews for (paid) speaking engagements
  • 10

    Congrats! Get ready to get booked.

    • You're ready! Encouragement to move forward.